1. Future Brands - Foodscape
Our aim is to understand how and when new food trends are adopted by customers.
This project involves observation, pattern-recognition and a keen understanding
of socio-cultural dynamics and trends in the food industry and households. We will
be collecting, organizing and depicting data effectively through audio-visual representations.
Further we will be identifying and noting the tiniest of changes in lifestyle and
circumstance on the eating-habits of household and mapping the trajectory of these
changes through visual representations.
2. Abbott Go-to-Market
This project requires us to create Abbott's future go-to-market strategy. This shall
entail analyzing the current model incorporated by Abbott with respect to its sales
force structure, market segmentation and prioritization, the various channels through
which the sales, marketing and distribution systems operate. This shall include
analytics as well as primary and secondary research. Primary research shall include
engagement with the sales force personnel, doctors and patients, retailers, distributors
i.e. various elements of the health care pyramid. We shall study the external market
environment and do a competitive analysis of the go-to-market models of companies
across the same horizontal (the pharmaceutical companies in the Indian and as well
in the developing markets), across different verticals (FMCG & Telecom), employing
analytics for helping us find the gaps in the current Abbott model. A key aspect
of this project also includes employing such rigorous models for rural marketing
aiding increasing Abbott's rural penetration. Post analysis, we might reach to a
solution which may call for either incorporating an altogether a new model or a
modification of the existing. The model employed could be a hybrid model including
the best of both the pharmaceutical world and other industries. We shall then be
required to execute steps on a pilot study across the cities or rural areas to evaluate
our proposed solutions.
3. Abbott Go-to-Market
The first part consists of improving the existing business model of Abbott by studying
and bench-marking the existing competitors of Abbott and other business models such
as Retail, FMCG and Telecommunication. Through this benchmarking analysis, the team
would be required to highlight models that can be used to improve the market share
of Abbott. The project would also involve the use of big data and analytics. The
second part consists of brainstorming, researching and coming up with disruptive
solutions that could improve the existing business model of Abbott. The solutions
would revolve around - Use of technology to drive sales, tapping rural markets to
increase market penetration and improving the existing sales force structure. The
team would be required to run pilots to see the effectiveness of the suggested solutions.
The project Indian Pharma:2030 "is an in-depth study to find out the nature and
potential of the pharmaceutical sector in India in the year 2030. This will be done
by a comparative study of the Indian information technology sector during 1990-2010
as a standpoint to make conjectures and observations for the pharma sector. On the
basis of our scrutiny and analysis of the two sectors, we would be required to present
an abridgment in the form of recommendations that could help the pharma sector achieve
its true potential."
5. Samagra - Strategic
Communication for Behavior Change
The Strategic Communication for Behavior Change project aims in using communication
as a long term tool to help residents of slums in East Delhi accept toilets, keep
them clean and use them efficiently. The project will involve designing campaigns
to test their efficacy in influencing behavior of the poor residing in slums. The
other goals of the project involve restoring the dignity of toilet cleaning as a
profession and ultimately building Samagra as a brand. As far as our ideas for this
project go, we want to interact with slum dwellers to ideate upon a communication
strategy. We want to find out why toilets are not currently being used; be it cost,
cleanliness or some other factor. We want to create nudges to push residents to
rationally accept toilets. For this, we want to explore multimedia avenues by making
videos of the community and presenting it to them. We want to make photo essays,
interactive posters, organize street plays and have some incentives (in kind) for
families that regularly use the toilets.
6. Abbott - Brand Innovation
The project is about creating promotional material and packaging material and visual
aid innovations in Abbott India’s Women’s Health and Gastrointestinal, Hepatic Care
and Gastroenterology portfolio. It involves identifying gaps in current promotional
and packaging material and creating new prototypes that connect more deeply with
the stakeholders, both at an emotional and rational level. In regards to Visual
aid material as well, new prototypes for more effective sales call have to be created
by analyzing the current materials. Overall, the project involves understanding
the current practices and formulating a branding strategy that facilitates better
connect of the brand with all stakeholders.
7. Ashoka Centre for Social
Impact & Philanthropy
The project involves the creation of a blueprint for Ashoka University’s proposed
Centre for Social Impact and Philanthropy (CSIP); a body whose goal is to become
a centre par-excellence for research, thought leadership and capacity building for
professionals by bringing together practitioners, individuals and institutions in
the interdisciplinary fields of social impact, philanthropy and social entrepreneurship.
The centre aims to promote the spirit of philanthropy, influence policy making and
build a national vis-à-vis international platform to build an ecosystem for creating
growth, and measuring performance and impact in the social space.
8. Ashoka Centre for Entrepreneurship
This project is about creating the blueprint of the Centre, by studying various
best practices in entrepreneurship hubs across the world and applying the most relevant
to Ashoka given its context of liberal arts education. The Centre will focus on
academics and incubation, along with events and activities including setting up
an innovation lab/design studio at the campus. The basic aim of this center is to
create an environment for budding entrepreneurs, to visualize their ideas into reality
with best mentors and resources.
9. Ashoka - Project Radio
Objective: Setting up a radio station at and of Ashoka University (AU) Description:
This project involves the three key principles of setting up of a department in
● Research, study and report on setting up a radio station for the AU vis-à-vis
best practices followed across Universities.
● Preparing a blue-print giving a framework of the installation, procurement and
setting up process.
● Initiating the broadcasting, management and sustenance of the radio station; along
with content analyses and review
The art space in Delhi/NCR is brimming with new artists and art forms, but remains
largely undiscovered. Project Saraansh is an attempt to explore the space of Contemporary
Indian Art in the city, through meeting and interacting with artists, critics and
curators who are actively involved in the field of art. The project is an interesting
mix of unconventional journalism, photography and writing, and provides ample scope
for learning new skills. It also presents a challenge in terms of creating quality
digital content that promotes artists and their work in the right measure. We will
be collectively working as part of the Content Development team for Bidsvilla.com,
and shall be covering art fairs, exhibitions, galleries etc. in the Delhi/NCR region
in the process, to compose features and blogs as end deliverables.
To apply the concept of behavioral economics in combating social failure by nudging
India to better societal standards and behavior. This will be done by using knowledge
of behavioral economics, applying it to everyday life and implementing a social
experiment to provide deeper insight into the Indian mindset. Based on this insight,
a proposal will be prepared to integrate it with existing/upcoming policies to create
a huge impact in its implementation. This proposal will be pitched to a government
representative, showing how behavioral economics works and scaling it up. To market
Brain Juicer’s innovative market research tools by writing proposals and pitching
to prospective clients with the aim of capturing solid ground in the Indian market.
We will be involved in working with brands and employing tools to provide innovative
solutions to contribute to the growth of Brain Juicer’s business. Deliverables:
Research and ground work on various nudges which can be tested to see changes in
societal behavior, elicit resources necessary in doing this kind of a social experiment,
conduct a social experiment and extract findings in a research paper that can be
pitched to think tanks and short-listed government representatives, and that will
be published in Brain Juicer blogs and journals. Create a solid marketing proposal
which includes a timeline of how Brain Juicer could expand its visibility in the
Indian market and leverage on existing industries.
12. Ashoka - Centre for
Gender & Sexuality Studies
The ELM is designed to pave a way to set up a Centre for Studies in Gender & Sexuality
at Ashoka University, that not only contributes to gender activism and works towards
creating awareness for this cause in the society, but also is one of the pioneering
centres in India for academic and research pursuits in the field. Some of the major
deliverables for the ELM are: 1. To come up with a blue print of the centre to be
2. Research paper- that analyzes already existing models for similar centres in
universities all over the world and study how geographical location and specific
educational framework impact the functioning of these centres. Thus, provide insights
on how Ashoka university can offer a strategic environment for setting up of such
3. Journal/book- that is a compilation of daily life experiences of people who identify
themselves as queer, especially from the point of view of their academic life.
4. Several other activities that will help us build up towards the setting up of
the centre, including formation of support groups, collaborations with similar centres
and other institutions outside Ashoka, conducting workshops, archiving, online portal
for the centre, etc.
The ELM is designed such that it offers a right mix of research and field experience
to the group members and demands for a variety of skills that are employed in diverse
set of activities to be performed and targets to be achieved. It can be considered
as a start-up, in fact.
13. Counselling Mantra
The Idea Works - Golf Tournament
Develop all inclusive counselling portal for Engineering enthusiasts. Details: This
project includes intense research, where we would understand the problem in the
target market and the state of art used by our competition, followed by product
development, where we design and develop a robust web based solution, and subsequent
marketing and promotion of our solution. PROJECT OUTLINE:
a. Develop all inclusive counselling portal for students
b. Market research to understand problems
c. Forum and Social networking
d. Create a network of ambassadors from top college.
e. Develop Online Test Module
f. Create a database of Question Papers and cutoffs
g. Marketing and Publicity of the portal
h. Data analytics to provide smart solution to institutes
i. Campus Tour- Review and virtual tour of campuses across India
14. Dalmia - Model Village
The project deals with planning, strategizing and implementing a model village at
two locations– a watershed village in Tamil Nadu and a cluster of villages in north-east.
The model in the southern location deals with developing strong village level institutions
for greater community participation for water harvesting, convergence of all existing
central and state government schemes aimed at developing rural communities and spearheading
the Dalmia’s CSR programs and utilizing their resources to fill the gaps. The model
in the north-east locations involves implementing organic farming in a cluster of
villages and tapping on the current market demands of organic products which become
a forte of these pristine and rural communities with almost negligible penetration
of chemical fertilizers and pesticides. This would revitalize the economy of the
rural community that would become the production base and would ensure resource
inflow from outside.
15. AADI - Disability profiling
Problem statement: In 2007, the World Bank published a report of disability profile
in India. A detailed report of the same for the city of Delhi is required. It’s
a research based ELM which involves collection of quantitative and qualitative data
from various government and non-profit organizations. Over the next eight and half
months we will work for Action for Ability Development and Inclusion (AADI) towards
creating a disability profile for the city of Delhi. We will research various databases
such as the Human Resource Development reports to begin with and progress towards
documenting interactions of various stakeholders like people with disability, their
parents, educational institutions and more. We aim to contribute substantial data
towards realising this extensive report towards mapping such a profile in Delhi.
Evalueserve faces a problem of less revenue generation from the technology solutions
that it bundles with its KPO offerings. It is evident that the company has developed
expertise in technology solutions, but there is a need to reposition the same. The
solution that we intend to work towards focuses on developing a strategy that will
double the technology revenue of the organization in two years. One of the ways
that we will work on is to unbundle it from the main KPO offerings. Our attempt
will be to understand the existing revenue model at Evalueserve and analyze its
advantages and shortcomings. In order to be able to scale revenue, we will concentrate
on capitalizing on the strengths and opportunities that we identity in the niche
areas. In addition to this we will analyze how to curb down the weaknesses and threats.
Our short-term proposal will be to develop a detailed quarterly plan on how to achieve
targeted revenues and long-term proposal will be to establish a stable revenue model.
17. Harley Davidson
Design a scalable trade-in model ( exchange of an old Non-Harley motorcycle for
a new Harley motorcycle) for aspiring Harley owners in India. What we will be working
a.Market research with prospective customers to test hypothesis
b. Market research with Harley dealers
c. Sourcing and survey of third-party channels to understand potential and make
recommendations on preferred channels
e. Overall: Final assessment and recommended Go-to-market plan with Financial Model
18. IIC-CEL Model Village
We will be designing an implementation plan and blueprint for India’s model village
under the recently launched central government scheme Sansad Adarsh Gram Yojana.
An in-depth analysis of past and current policies, social framework and conditions
will be conducted. The team will proactively engage with rural communities, state
officials, field experts and professionals for formulation and execution of the
The problem statement is to first, conceptualize and develop a model for Urban Metrics
system that collates primary data collected from a city & then, analyzing the identified
data in a framework, to monitor & report on city performance. This will require
continuous testing and redefining of the proposed model by simulating the available
municipal data. With the help of this, we will be able to provide recommendations
for a urban metric system for DMIC cities.
19. Project Niveshi
To design and build a platform for retail individual investors to invest in Micro
Mutual Funds keeping in mind the small percentage of household savings that are
invested in the equities market and the current investment avenues in India.
20. IIC-CEL Rural Electrification
The immediate objective of the project is to understand the bottlenecks that have
prevented large-scale rural electrification in modern India. Given these bottlenecks,
we are to formulate a business case for rural electrification to be presented to
precisely those actors (industry, policy makers, etc.) who are most essential to
catalysing widespread rural electrification. The research will involve significant
market research, product and user (residential/commercial/industrial) mix case development,
go-to-market strategy, interface with existing industry and policy actors, financial
modelling, policy analysis (to understand subsidies, etc.), and solution prototyping.
Eventually, the ambition is to develop a cogent, scalable, and sustainably profitable
business plan which, if implemented, will transform energy access in rural India.
Imaginarium is a 3D printing service bureau. The client is looking to enter new
markets and build their expertise in unexplored verticals. The client also wants
us to help them optimize their current operations. We, as a team, will be working
towards helping the client expand into newer verticals by taking up mini-projects
based on each team member's interests. The first step is to get acquainted with
the technology and processes involved in 3D printing, for which we will be visiting
the client's office on one of the subsequent ELM weekends.
22. Inc. India - Mind Your
Inc. India has recently forayed into the digital space with Mind Your Business.
As a brand new digital property, MYB is trying to bring in a refreshing take on
business and entrepreneurship. Our job here is to help them expand. According to
our deliverable, we would be doing so via content creation (Long form and short
form articles, social media campaigns) and five social media campaigns. We look
forward to working with great people and innovative ideas and learning a lot along
the way. Hopefully, if we are successful with this project, MYB will be a buzzword
for entrepreneurship and business by the end of our ELM.
23. Karna Candy
Trying to establish a Candy start up especially considering the health of the consumers.
The production will be totally organic based and would not contain any artificial
or unhealthy additions. Working Towards:
(1) Understanding the role of Government and Government's policies regarding sugarcane
production in India.
(2) Understanding the economics of sugarcane industry.
(3) Case studies (video) on selective sugar cooperatives to understand the flow
of money and varying proportion to farmers, middlemen and end consumers.
(4) Participate in the production process with valid inputs regarding taste, form,
(5) Formulate a marketing strategy for marketing the product (online and offline
24. La Ultra
Our project aims at taking "LA-Ultra The High" to the next level. We would be doing
so by finding clients for sponsorship which in turn would give the race a more sustainable
model. We would also be organising spin-off events like smaller races, which would
help promote the mother race, i.e. LA-Ultra. Our client sees LA-Ultra as a movement
which would enable people not only to aim to participate in the ultra-marathon but
also to start running in their daily lives. For this specific cause, we would be
reaching out to various schools and institutes to inculcate this habit among kids
at an early age. The race takes places in Leh and involves the local community to
some extent. We would also be focusing on involving the local community on a greater
scale by providing them employment during the event and perhaps conducting events
as a lead up to the race in order to grab their attention and pique interest in
the main event.
25. LBD Makerspace
This project affords the opportunity of setting up a successful Makerspace in a
rural area. A Makerspace is a creative space where technologies such as 3D printers,
computers, soldering equipment etc. are made available to the public and innovations
and imaginative collaborations are encouraged. This project involves intensive research
for narrowing down on the village to set up such a space, procuring of funds for
the equipment, educating the rural public as to how to engage with the technologies
and filming a documentary detailing the entire procedure and the outcomes. Currently
the team is contacting people around the globe, who have undertaken similar initiatives
and who can hence offer us an idea as to how to go about our endeavour. We are also
simultaneously researching on the technologies such as 3D printers to better understand
the world of Makerspaces.
26. Mapping Indian Elections
Project details: The objective of this ELM is to institutionalize the election mapping
exercise and assist to the creation of a permanent Centre for Socio-political data
at Ashoka University. The aim and purpose of this Centre will be to collect, clean,
analyze and disseminate content, analytics and charts on upcoming Indian elections,
political parties, candidates and elected representatives and other related political
topics. Tasks to be done:
Setting up the Centre will be the first deliverable.
Produce in-depth analytics of the upcoming assembly elections in Maharashtra, Haryana,
Jammu & Kashmir and Arunachal Pradesh.
Develop a network of local reporters who can provide candidates’ data
Develop a media partnership for the dissemination of content.
In India, most people are content consumers through the medium of movies, plays
and television. The other popular entertainment options are shopping, eating out,
visiting pubs/bars and visiting nearby adventure places occasionally. There are
hardly any entertaining but engaging activities for them. There are already existing
fun workshops and similar events but they are highly scattered in terms of time
and places. Mesmerix intends to organize the fun workshop sector and collate all
the workshops under one trusted brand. Certain examples of the workshops are Clowning,
Theater/Drama, Beat-boxing, Bartending, Salsa, Zumba and Baking cakes. Also we plan
to cater to Corporates and Universities during the coming year. The idea is to create
a brand that is renowned for quality, fun-filled and engaging workshops for audiences
of all ages. Brand-building is a planned process with lots of challenges and requires
tremendous innovativeness. Keeping this in mind, we would like to allow the team
some flexibility to brainstorm and come up with a creative plan to achieve the objective.
The fellows will learn how a company and a brand is built. They will be exposed
to marketing and execution of events and workshops. Also, being involved with the
core work they will learn the trade-secrets about building a successful company.
They will hopefully go past the famous 99 mistakes that an entrepreneur should make
before they become experts. They would also develop a strong network across India
that will help them in their entrepreneurial ventures in future.
28. Microsoft Team 1
The aim of this project is to analyse and creatively document IT or technology enabled
success stories in the government. The approach that we wish to adopt in terms of
going about this project is-to conduct extensive and multi-layered research in order
to identify cases where IT or technology has been used most effectively in the government
of India. This will be followed by an in-person interview of the concerned Civil
Servant,following which an extensive analysis of these cases will be done with the
aim to segregate those cases that can find use in a different context. Documentation
of the success stories of the Civil Servants will culminate in a summit that will
bring together these distinguished individuals and thereby facilitate collective
and fruitful deliberation on the topic. The overarching aim of the project is to
identify whitespaces where Microsoft can play a role in implementing such solutions.
29. Microsoft Team 2
1. Identifying and analyzing best practices adopted in other countries with reference
to technology in the public sector.
2. Rendezvous with a few civil servants in India ( preferably) on the feasibility
of the solutions deployed in the west.
3. Producing a high quality research paper that stands a chance to get published
by a reputed institution
4. Insights for Microsoft; Potential business opportunities
30. NavPrabhuti Trust
Problem Statement: NavPrabhuti Trust is a vocational training center dedicated towards
working for autistic adults. It focuses on inclusion of differently abled young
adults in the mainstream work environment. Many disabled people have demonstrated
their capacity to excel in professional courses, but their employment percentage
in comparison is still a dismal 0.4%. There is an urgent need to assimilate them
in the work force to enable them to live a life with dignity and contribute to the
national GNP. Project Involvement: Multiple level activities ranging from gap assessment
in the area of vocational training center for people with intellectual disability
to policy recommendation to the state and central government.
a) Defining the employability / skills training for people with intellectual disabilities.
b) Researching the current practices followed in India
c) Identify employment to match the skills
d) Develop relevant training programs on a pilot basis to address the above and
implement at Navprabhuti trust.
e) Measure the outcome and document the outcome of the pilot program and design
for full-fledged implementation.
31. Office of MP - Jayant
- Demographic analysis of constituency (Based on booth-wise data).
- Data Acquisition and cleaning.
- Visualization and Mapping
- Intelligence from data.
- On ground analysis.
- Expanding and actively updating the online public profile of the MP.
- Development of his official website.
- Exploring more platforms and mediums on Social Media.
- Newsletters: Publishing the work of MP on a periodical basis
- Electronic- We will look forward to publishing one electronic newsletter every month
that will include details of all the activities/visits that the MP undertakes during
the month and are relevant to be put out in the public sphere. This can be circulated
via mails to certain select target groups to increase recognition of his work. Similar
work is carried out by the office of some other MPs.
- Print- We will publish this periodically in print- the frequency can vary depending
on the cost feasibility and requirement to address the constituents, or a select
group amongst the constituents. This newsletter can be published in Hindi (assuming
that is the widely understood language among the majority of constituents) and will
include details of activities or initiatives that the MP wishes to be highlighted
and conveyed to certain or all constituents.
- Selecting a Central/State Govt. scheme (whichever the office team feels
is important) being implemented in the constituency and analyse its effective implementation
and if possible, do an impact analysis in a select area/assembly constituency on
a pilot basis, which can then be expanded to the complete constituency. Basic steps
would include pulling out data related to the current extent of coverage/implementation,
pointing out the areas that have not been covered and highlighting the gap between
numbers on paper and the reality on ground.
We will be involved in the designing a few modules for the online education platform
developed by Pyoopil. The online education platform is basically an aid to the teachers,
students and even parents for the proper management of courses, assignments, grades
and schedule in a university.The platform has multiple dimensions, the design for
which has to be developed and tested over laptop/tablets/cellphones. We as a team
will be involved in creating these design tests and running these tests and improving
the design of the product through an iterative process. The rest of the details
are yet to be discussed with the client. Our major deliverable would be design improvements
in the product.
33. Office of MP - Rajeev
The project involves policy research for the Parliamentary Standing Committee on
Human Resource Development. The Committee will be examining Bills and legislations
pertaining to HRD Ministry, Ministry of Youth Affairs and Sports and Ministry of
Women and Child Development. The project thus, entails providing research assistance
to Prof. MV Rajeev Gowda, MP, in his role as member of the Parliamentary Standing
Committee on Human Resource Development (HRD). The team is expected to come up with
policy analysis , problem areas and potential solutions for each of the priority
sectors by studying local and international models.
1) Work with Genpact SEE Team Members to provide company and Industry specific strategic/financial
insights to the Global Sales teams throughout deal cycles.
2) Create a research report on 5-year strategic and financial trending of Genpact’s
Top 5 Competitors.
3)Create industry playbooks for different businesses – including Banking & Financial
Services, Consumer Goods & Retail, Pharma (Life Sciences), Insurance and manufacturing
4) Work with SEE team in implementing the Global sales coverage model, which aims
to ensure optimum sales resource allocation to meet Genpact’s strategic goals.
35. Research - psychotropic
Psychotropic substances have a negative connotation and to a certain extent are
even considered taboo without people even engaging in a thoughtful discussion over
them. The lack of knowledge, debate and discussion over possession of psychotropic
substances further obfuscates the awareness about the same. The project aims at
developing recommendations for decriminalizing the possession of psychotropic substances
and creating awareness regarding safe usage, risk minimization and substance abuse.
We would like to engage with various sectors, right from academic institutions,
government, and policy for conducting research and spreading awareness. We are working
on understanding the adequacy of the current process and how each of us can contribute
As a part of this ELM project, we will collect data, build a knowledge management
system, and research schemes, policies and other development initiatives in various
constituencies. We will link MPs & MLAs and private sector service providers in
order to catalyse efficient constituency development. In order to do this, we will
co-ordinate between central government departments, private agencies, and development
offices at the constituency level. Through such engagement, we hope to bring direct
and necessary benefits to Samagra, to our legislators and, most importantly, to
37. IIC-NSDC Policy Innovation
About the Project: IIC – NSDC Policy Innovation Team (π- Team):
The IIC-NSDC initiative in conjunction with the Government of Punjab aims to aid
in formulating and implementing Punjab's Textile Policy in order to boost economic
growth by way of creating jobs. Larger Outcomes and Goals:
- To aid in creating 500,000 sustainable jobs in Punjab's textile sector
- Inform the formulation and implementation of Punjab’s Textile Policy
- Catalyze the creation of a Cloud Commerce Platform for the integration of Indian
MSMEs with a common, competitive and global marketplace
- Create and oversee demand-driven, for-profit models for skilling
- Design and implement interventions for clusters
38. Office of MP - Rajeev
The project entails undertaking a comprehensive study of internationalization and
privatization in the education sector in India, focusing on higher education. The
team will conduct a detailed analysis of private institutions of higher education
and prepare case studies of select institutions. The project will also involve examining
various kinds of linkages between Indian and foreign universities and the policy
framework for the same. The team will identify domestic and international models
of privatization which have the potential to create the most impact and propose
a model policy framework to attain excellence and foster innovation in university
education in India.
39. Social Cops - School
In India, most policy level decisions are made on small sample sizes running into
a few thousands at best. This gap exists even in the education sector thereby affecting
the decision making at the national level. School Pedia aims to monitor the key
parameters in schools real time to plug this gap and aid in better decision-making
at the policy level. In this project, we will undertake a year long study of the
current educational landscape and by leveraging technology, design a monitoring
system for schools that generates real-time live data of all school related parameters.
The aim is to execute a pilot in two different geographical areas to understand
the best way to conduct a project of this scale and the various challenges in its
40. Social Cops - Smart
Social Cops is a Data company that aims to set up methods of social data collection
and then construct platforms that use it to solve social problems. In this ELM we
plan to undertake 2 three month cycles to study and understand parameters affecting
a city and work out mechanics to disrupt the urban landscape and make a city cleaner
& safe. The team will execute a pilot in two different geographical areas to understand
the best way to conduct a project of this scale and the various challenges in its
execution. We plan to use this pilot in North Campus as a starting point- talk to
people, relevant student groups & organizations, conduct surveys and identify the
existing problems on-ground. After a thorough understanding, brainstorm on ideas
taking an ICT perspective to address each problem. We will focus on building a scalable
solution using technology that exists everywhere. Eg: Dive deeper into the factors
affecting Safety in North Campus. Are there intruders/ outsiders in the Campus area,
is there a way to create UID's for students and staff and map these UID's to monitor
on a continuous basis.
41. SSK #1
Our project deals with facilitating Shoshit Samadhan Kendra help empower the Musahar
community in Bihar through education. This involves not only academics, but also
art, values and experiential learning. Our work for the next 8 months has been divided
into the following five broad areas:
1) Interactive English Modules
2) Devising and constructing Play-way methods of teaching for kindergarten
3) Development of Art Centre
4) Design of Experiential Education Curriculum for Social Studies, Science and English
5) Junkyard Lab
42. Project TARU
Taru is a project aimed at, quite simply, creating an on-call mentorship network
for school students. The kind of mentorship provided will be strictly aspirational
in nature i.e. Taru will aim to fill exposure gaps faced by students across the
nation in terms of how to best make use of available opportunities and/or learn
about other opportunities akin to the student's skills, talent or interests. The
model will have inclusivity on the end of students but strict exclusivity for mentors
i.e. Taru will ensure that potential mentors go through training and tests before
they are allowed to mentor children. Each student will have one primary mentor and
multiple secondary mentors depending on needs and interests. The aim is to have
the primary mentor be someone who is from the same region, locality or community
as the student to facilitate a relatively easier connection between the two.
43. The Spatial Determinants
of Economic Development
Our ELM project under Dr. Sam Asher and Dr. Paul Novosad involves data collection,
cleansing and analysis using statistical software such as Stata, Unix and Python.
We will also undertake literature reviews of academic research primarily centred
on the following themes in India:
1. Spatial distribution of poverty
2. Employment effects of road construction (Pradhan Mantri Gram Sadak Yojana)
3. Impact of mining activity on political outcomes and behaviours
We will be working to deliver memos that summarize important research findings and
write opinion editorials for newspapers and EPW for generating public awareness.
44. WordsWorth Project
The WordsWorth Project is a social start up that would be looking at creating engaging
reading spaces equipped with a small scale library in urban low resource schools,
shelter homes and learning centers. The objective of the project is to kick start
a love for reading among these children (often first generation learners) and to
give them an opportunity to discover the world between pages and gain from the specific
skill sets derived from reading. To have an involving programme that documents micro
progress, volunteers play a central role in the project as facilitators for the
reading circles. In the ELM framework operations will be limited to one school and
a shelter home/learning center and children of the 4th to 7th age group. The focus
would be on creating resources including assessment tests and volunteer training
modules, placing a structure for impact assessment and perfecting a model in a way
that the project can be scaled up beyond the ELM framework.
With this pilot project, team will aim at finding a sustainable solution to manage
trekking trails in fragile Indian Himalayan ecosystem. The approach will be multi-disciplinary
and participatory involving stakeholders from different fields. Project will also
involve working with organisations who are currently working on similar lines around
the world. In this project, the first stage would be to identify major risks from
trekking activities to ecosystem and subsequently sustainable solutions to mitigate
them. These solutions will be implemented on two trekking trails in the end. After
validating their feasibility, outside the scope of current project, aim would be
to implement these solutions to other trekking trails with required modifications.
46. Jagdalpur Legal Aid
In this ELM, we will be looking at certain industrial projects which have come up
in the Bastar district of Chhatisgarh. These include mines and steel plants at Rowghat,
Lohandiguda, Nagarnar, Bacheli and Kirandul. We will also be studying the Rowghat
railway line and the Polavaram dam. Some of these projects are already mired in
legal dispute and even otherwise, all these areas fall within the Bastar district
which is a conflict zone. Deliverables – We will be required to conduct a thorough
research on all these projects focusing on the required legal compliances as well
as community approvals from those who will be displaced. We will be highlighting
the impact of these industrial activities on the ongoing conflict in those areas.
Our work will also involve visiting the field and interacting with those affected
by these activities. At the end of the project, the client expects a comprehensive
report covering all the above mentioned projects.
47. Mapping Universities
as Political Spaces
This ELM is associated with the Ashoka Centre for Political Data and aims at studying
as well as archiving socio political movements within Universities in the specific
context of formal (unionized) and informal political network. We will be studying
the political life of four different universities: University of Delhi, University
of Madras, University of Mumbai and University of Calcutta. We will focus on the
collection of primary and secondary data including election results, student leader
profiling, interviews, testimonials, newspaper articles and other sources, as well
as on the analysis of the collected data. Our ELM will also involve a documentation
of student movements through the collection of photographs etc. The information
collected will be made available through an online website. This project will allow
a better understanding of Universities as a political space.
48. Ashoka-Genpact Centre
The project requires the creation of a Centre for Women's Leadership at Ashoka University
in association with Genpact. We are also looking to collaborate with Wellesley College
in the US.The Centre for Women's Leadership will be the leading platform that addresses
the theme of leadership development of women in India by approaching problems through
multiple perspectives and across various domains - a liberal arts perspective. It
shall become the foremost platform for research, practice, and events in this domain
by bringing together scholars, academics and practitioners. The team is working
towards creating a business plan for setting up the Centre and on developing leadership
programmes for students at Ashoka University as well as professionals at all levels.
Our ELM aims at exploring and starting a social entrepreneurship venture dealing
with the art of shoe making by involving local artisans in Churu, Rajasthan. We
plan to incorporate traditional art in our footwear designs and play our role in
reviving the rural art of India. In addition to this, we aim to build the capacity
of local artisans by organizing training workshops and creating a vocational training
module which would aid in enhancing their overall potential.
50. Christophe Jaffrelot
- Trajectory of syncretic religious sites in India
This project seeks to study the evolution of syncretic places of worship or places
that facilitate multicultural communion and over years that have seen a larger shift
towards thicker boundaries and aggressive relationships between different religions.
The research questions are based on understanding the erosion of religion toleration
and the decline of interactions between communities, if different parts of India
have followed the same evolution and if some religious interactions continue to
develop when others are on the wane. This study primarily using ethnographic research,
requires an in-depth analysis to study syncretism of religious sites from a number
of lenses; religious, economic, historical, socio-psychological, political and cultural
51. Ishamudin Khan
Ishamudin Khan, a tribal magician, was the pioneer of the great Indian rope trick
and is regarded as one of the top twenty magicians in the world. Ironically he finds
it a struggle to be a part of a niche performance art community in a country that
restricts the use of public space for such a profession thus taking away his living.
Our project is to set up an interactive website that holds written content that
is supplemented with multimedia such as film, photo-essays and audio recordings,
to invite a larger audience to understand the fundamental need of space for performance
artists, the moments that the world doesn’t see of being a tribal performance artist
and the functioning and ways of life of this tribal community. Most content is based
on Ishamudin Khan himself while certain aspects of the website will discus the tribal
community at large and ongoing efforts in reclaiming public space. The project also
aims at inviting sociologist and anthropologist to study the effects of modern Indian
life and the Indian government on these performing tribes.
Our ELM with Vinyas focuses on improving the environmental conditions in the schools
that fall under the Sarva Shiksha Abhiyaan (SSA) project of the Govt. of India.
The objective is to first assess the schools on parameters that include air, water
and sanitation among others and then encourage the schools to transform into a more
sustainable ecosystem. The transformation requires us to assist the schools in solving
the environmental issues that they face. This has to be done by engaging with the
personnel across the environmental and social spectrum and developing ways to communicate
appropriate solutions to children through both print and electronic media.
53. Project Kaushal
Navjyoti Foundation firmly believes that marginalized groups have the potential
and will to participate in their own growth and development and sees its role as
that of catalyst in bringing about this change by providing the opportunity and
skills within their own communities. This is accomplished through creating and providing
opportunities for the underserved populations. The overall mission is to provide
transformative, personal and skill based education to the marginalized and disadvantaged
thereby enhancing employability and self-reliance. However, it has been seen that
the current system of skill building is not yielding desired results and still a
huge skill gap exists in the market. A strong need to leverage on technology and
synergizing efforts of all stakeholders in needed in order to address the skill
gap. Thus, project Kaushal envisions bringing all stakeholders at one platform and
creating a system of providing skills which are market relevant through the use
of technology. The project would not rely on the traditional system of a trainer
and trainees to impart skills but would incorporate a lot of components of up-skilling
through self-study, project based learning and internships and then placements.
54. Asha Impact
We identified Impact Investing to be one of the developing trends in the investment
landscape within the entrepreneurial ecosystem. Particularly in the Indian context,
Impact Investing can help streamline the nascent potential for social impact creation
that the non-profit sector and the rising social enterprises have shown over the
years.In our opinion the most successful development endeavours are enterprises
that have impact, but are also scalable and sustainable business solutions combining
the best that incentive driven innovation and resource utilization has to offer
with a measurable creation of impact in society. For such entreprises to be successful,
both human and capital investment are prerequisites. The fact that Asha Impact is
working in the impact investing space in India and applying a multi-faceted approach
to Impact Investing by bringing together strategy, networks, funds and policy ecosystems
makes us mentally shake hands with Asha at their approach.
55. Dalmia - Blue Schools
Around 38% of 130 schools in Dalmia’s existing CSR program area either do not have
toilets or the toilets that they have are not functional. Around 90% of these schools
do not have adequate water in these toilets. Some schools don’t even have separate
toilets for boys and girls. We have realised that to ensure good sanitation in schools,
construction of toilets alone would not be good enough. Ensuring water availability
and a lot of behavioural change communication is required. Our Blue- schools (an
International Rainwater Harvesting Alliance’s project, of which we are going to
be a member) would look at provision of toilets, rain-water harvesting for making
water available in the schools, provision of fuel efficient stoves for cooking and
solar lighting equipment, if required.
1.Engage with the Dalmia’s CSR Team to identify gaps vis-à-vis the expected outputs
2.Study and shortlist Government projects and schemes suitable for convergence.
3.Put down a detailed project proposal for each of the 2 projects along with budgets.
4.Develop the project execution plans for the local teams.
5.Develop monitoring parameters and tools and concurrently monitor the projects.
6.Help the local teams do process documentation.
7.Write a case study of the projects
8.Other issues that may arise during the course of execution of the project
9.The Fellows may be required to travel to the project locations a couple of times
during their engagement with the Group.
Our work majorly involves crafting and implementing highly scalable growth strategies
for our client in India as they prepare for their next level of growth in the industry.
We have to initiate projects within 5By7 framework or to a fewer clients by focusing
on university merchandise portals, e-catalogues and web strategies by creating a
website/service offering. We are supposed to build a viable business model to launch
test cases in the market and decide whether to accept or eliminate those ideas.
Also, we have to study the corporate gifting market industry in India and compare
it to different models used across the world.
57. Development Office of
Shri Naveen Jindal
Development Office of Shri Naveen Jindal
To identify problem areas with respect to the implementation of the National Food
Security Bill in the Kurukshetra constituency followed by assessment and evaluation
of the problems and recommending solutions to enhance the efficiency of the implementation
of the policy. To also identify, analyse, evaluate the problems that may be encountered
with respect to making contraceptives more easily accessible to the general public
in Kurukshetra in the ‘Citizens’ Alliance for Reproductive Health and Rights awareness
programme and executing the recommendations given.
58. Observer Research Foundation
(ORF) – 1
Observer Research Foundation (ORF) – 1
To develop and popularise BRICS rating systems and benchmarks ranging from corporate
governance performance assessments to capital market standards. To identify multilateral/pluri-lateral
bodies that have created common benchmarks and standards in the past, aggregate
and list to work out a viability matrix for the BRICS context.
59. Observer Research Foundation
(ORF) – 2
Observer Research Foundation (ORF) – 2
To identify the on-going people to people exchanges in the spheres of education,
science and technology, healthcare and media between BRICS (bilateral cooperation),
and aggregate information on the usefulness, regularity and institutional mechanisms
underpinning such exchanges. To also conduct a SWAT assessment of the various sectors,
and collaborations instituted to find drivers for success or failures and suggest
specific opportunities for collaboration within BRICS.
60. Project with Dr. Anunaya
Project with Dr. Anunaya Chaubey
To bridge the gap between the youth of the country and the rich heritage of little
traditions that surround them through research and by creating youth focused modules
to engage with the little traditions, and bringing to the fore practitioners of
the traditions followed by documentation using mediums appropriate to the traditions.
61. Indian Football Foundation
Indian Football Foundation
To impact a rapidly growing organization and to experientially learn about different
aspects of working and contributing to numerous football driven social initiatives.
This would involve identifying potential areas of intervention, fund-raising, formulating
partnerships, plan and execute events and personally assess impact.
62. McKinsey Global Institute
McKinsey Global Institute
To understand the evolution of state growth trajectories in India due to the interesting
paradigm shift in Indian economy, with some of the poorest/backward states growing
at unprecedented rates. To understand the core reasons of what caused this shift
in growth trajectory, its sustainability, lessons for other states/countries and
lead indicators which help us figure out break-out states in advance.
63. Space Matters
To research, document and design a heritage interpretation kit for the city of Delhi
weaving around the conventional, often talked about realms of the Delhi heritage,
and yet exploring the less familiar spaces and stories extensively in an accessible
way. This project will use design as a tool in interpreting and communicating this
heritage through a kit.
64. The Aman Trust
The Aman Trust
The History Project: The History Project aims to bring together conflicting versions
of a shared past of India and Pakistan, in an effort to highlight the biases shaping
the ideology of our youth to enable access in their formative years to alternative
perspectives on their shared heritage and to encourage a culture of rational and
critical thinking with particular focus on information that shapes the view of our
65. Jugnu Project
To leverage mobile phones for personalizing student learning, providing actionable
outcomes to teachers, and hence plugging the learning gaps among students. It aims
to supplement teachers by making them more effective in their teaching.
66. Central Square Foundation
Central Square Foundation (CSF)
The Eklavya Project: To enable the enrollment and social integration of weak and
disadvantaged children in elite and affordable private schools by raising demand
and awareness about RTE Section 12 in Delhi (25% reservation of seats in private
schools for weak and disadvantaged children).
67. Headlines Today
To understand departments in the news organization and identify areas of optimization
in each process and to improve positioning of Headlines Today through reviewing
content and programming schedules in comparison with top three competitors.
68. The Idea Works - Golf
The Idea Works - Golf Tournament
To string together diverse stakeholders, using the Golf Tournament, into an ecosystem
that will encourage young people from across the Commonwealth to compete, collaborate
and co-create the future to foster a culture of entrepreneurship to build a community
of inspired job creators rather than job seekers.
69. Wide Angle Films (Nalanda
Wide Angle Films (Nalanda Project)
To produce a 52 minute documentary on Nalanda, the unique temple of learning and
leading center of dissemination of knowledge, called 'The Spirit of Nalanda' that
evaluates its development as well as sheds light on the social dynamics of the time.
70. Prayas – JAC
Prayas – JAC
To implement the model focusing on aetiology, intervention and aftercare developed
for the juvenile delinquents and to work with marginalized girls and women [those
afflicted with the abuse and trauma of sex trafficking, beggary, child labor/child
marriage etc.] to test and research the efficacy of the model developed and provide
opportunities for education, vocational training, counseling, recreation and over
all development of the juveniles.
71. Samaj Pragati Sahayog
Samaj Pragati Sahayog (SPS)
To help realise a women-farmer owned, managed and led corporation that provides
end to end services from farm gate to consumer. To assess growth opportunities for
including more SHGs for formation of new producer companies, evolve a comprehensive
mobilization and communication process so that members are convinced about the long
term benefits of becoming part of the company that they would also own.
71. International Finance
International Finance Corporation (IFC)
To address client presence at the Base of the Pyramid by building a set of assumptions/protocols
in specific sectors such as Power, Manufacturing, and Water Treatment by identifying
reach at a district level in India and to examine how and where distribution of
resources happens across different sectors. To understand access issues to resources
such as health, infrastructure, and financial services to comprehend the definition
of poverty beyond the general income level.
To create content, Identify, digitise, summarise and present relevant content as
well as launch a strategy, along with thinking of innovative ways to make the online
magazine’s presence felt in a cluttered digital space and bring readers ideas, thoughts
and writings from our rich past that they wouldn’t normally come across.
To research, conceptualize, design and execute a range of furniture/products from
paper using the inherent properties of the material. To come up with a new form
language for the material, owing to its attributes and its limitations and to find
an expression in the paper while keeping in mind ergonomics, ease of use and its
75. Project Niveshi
To design and build a platform for retail individual investors to invest in Micro
Mutual Funds keeping in mind the small percentage of household savings that are
invested in the equities market and the current investment avenues in India.
76. Perfect Relations
To look into the undercurrents which drive the voter sentiment, and the vote swings
such as anti-incumbency, development, inflation, caste, religion, etc., in order
to study these factors and how are they expected to influence the results which
the General Elections throw up and design a Newsletter.
77. Centre for Media and
Strategic Studies (CMSS)
Centre for Media and Strategic Studies (CMSS)
To provide Research Support for the CMSS initiatives and be expected to manage the
on-line presence of the Centre and coordinate as well as actively participate in
the various activities, seminars, and lectures as they engage India’s leading media
houses and individuals in debate on India’s media policy on the role that media
can play in helping resolve Geopolitical issues, Foreign Policy, Bilateral relations,
Democracy and nation-building, National security, Ethnic conflict, Maritime Security,
Terrorism, Environmental conflict, Energy crisis and more.
78. Harley Davidson
To rev up apparel sales through e-commerce channels by researching on policy framework,
exploring the present market and recommending key strategy and action plans for
launching eCommerce sales of HD apparel in India.
89. Quidich – A Bird's
Quidich – A Bird's Eye View
Quidich is a start-up venture which deals with the nascent sector of aerial filming.
Quidich provides aerial images and sequences that deliver jaw-dropping clarity and
a perspective never seen before. With state of the art technology and Ultra-HD resolutions,
the team of 3 members can realize any shot that their clients imagine. Rahat Kulshreshtha
is the founder of the company, along with Chahal Garg and Gaurav Mehta as partners.
80. Action for Ability
Development and Inclusion (AADI)
Action for Ability Development and Inclusion (AADI)
To map the key concepts and skills that form the primary education curriculum for
children with disabilities and evolve teaching learning material that would aid
the learning process. The material identified and developed would need to cater
to different learning styles and adhere to child-centric learning.
81. PRS India
To make a strategy to engage with the citizens for the upcoming Elections making
legislative engagement a priority for the people of India and to work on finding
ways to focus the discussion and debate around the 2014 national elections on policy
and legislative issues in the country.
82. Centre for Civil Society
Centre for Civil Society
To identify and research at least 100 areas across sectors (education, livelihood,
governance, finance, administration, economy, etc.) that can be reformed by identifying
the unintended consequences of past policy actions and prescribing ideas that can
help remove these bottlenecks (legal or structural).
83. Micro Grid Solution
- Rural Electrification (Group C)
Micro Grid Solution - Rural Electrification (Group C)
To create Micro Grid solutions with transmission and distribution networks, providing
basic lighting solutions to each and every household, with mobile charging included,
which will be sustainable and a more reliable source of energy for every house as
compared to lanterns and home lighting systems. To devise a robust collection and
revenue model to make the projects commercially viable by creating local entrepreneurs
and Village Electrification Committees.
84. Research in Politics
Research in Politics & Economics
To provide research assistance in the areas of coordination (approvals, permits
from government ministries), data collection and data analysis for projects such
as Natural Resource Wealth and Politics (mining); Employment Effects of Road Construction
in Rural India (PMGSY); Politics and Local Economic Growth and World Bank: Rinku
Morgai - spatial distribution/economic census.
To profile Cinemad to potential clientele by expanding the online presence by defining
and creating the Cinemad web site, engaging with social media, youtube and vimeo,
and by creating a business plan by populating the potentials list (both local and
global), making an active contact plan.
86. Shoshit Samadhan Kendra
Shoshit Samadhan Kendra (SSK)
To implement best teaching and academic practices from across the world at the SSK,
a fully funded residential school for children of the Musahar community, by designing
and implementing the programs right from teacher training for their professional
enhancement to student involvement for making them responsible citizens.
87. Recyclewala Films
To research about existing cultural centers in major cities of India as well as
the prominent cultural centers in the world, and understand their model, functioning,
funding, positive aspects and shortcomings and to understand the requirements, expectations
and challenges faced by the filmmakers, artists, and art enthusiasts in the current
scenario in relation the lack of such a cultural space.
88. The De-Lhi-terrati
The De-Lhi-terrati Project
The De-Lhi-tterati Project is an ambitious venture undertaken by 3 Young India Fellows
under the tutelage of Ruma Banerjee, Professor of Biological Chemistry, University
of Michigan Medical School. The project, while being at the forefront of collaboration
between Ashoka University and the University of Michigan, is two-fold in objective:
1. To look at the life cycle of litter in Delhi’s local context through diverse
lenses. 2. To connect the project to Litterati – an online movement to clean up
Earth, one piece of trash at a time.
89. American India Foundation
- Rickshaw Sangh
American India Foundation - Rickshaw Sangh
To evaluate the potential and the impact of the Rickshaw Sangh Program through interaction
with the beneficiaries, NGO Partners who implement and banks that provide the loans.
This requires an in-depth perspective into the program through primary research,
field research and gathering relevant feedback and collating the data onto a report
with recommendations that need to be undertaken on ground /programming with suggestions
for generating a wider impact.
90. Ashoka University
To devise a comprehensive marketing strategy that is aligned with the vision of
the University. This will include devising a brand identity and extending the same
while developing a focused marketing plan. This entails a two pronged action plan:
the first is to carry out consumer research, surveys, focused group analysis plus
a constant engagement with founders, faculty and curriculum development team crucial
to develop a clear cut identity for Ashoka University. This is to design a nuanced
idea of the curriculum and the core offering that will be pitched to the target
segment (both students and parents). The second includes establishing a direct contact
with the target segment, pan India in its reach, through creating and executing
of essential collaterals like websites, posters, ads and presentation pitches for
both online and offline promotional activities.
91. Baichung Bhutia Football
Baichung Bhutia Football School
A three pronged agenda in which the first is to devise a detailed marketing plan
for the Bhaichung Bhutia Football Schools (BBFS) in NCR and Mumbai. The second is
developing the operational processes both technical and Non technical in a pan India
Individual talent scouting program and inter school league. And the third in the
formation of a country wide college league the team will assist in sponsorship procurement,
execution and impact assessment post-activity both from a technical standpoint and
a sponsor perspective.
92. British High Commission:
Low carbon supply chains
British High Commission: Low carbon supply chains
A three stage agenda which involves creating a large network of Indian/international
companies in India and companies who form part of their supply chain to begin with.
Then identifying ongoing initiatives for greener supply chains and becoming aware
of the obstacles and issues posed by different stakeholders e.g. NGOs, Government,
Unions et through data analysis, literature review and interviews. Finally real
time engagement with one company to identify measures for a carbon, energy and resource
efficient supply chain and if possible implement the same.
93. Chai Point
The task is to develop a strong “local store marketing” framework that builds Chai
Point stores as the ideal brand for freshly brewed ‘Chai’ targeting specifically
the “working class”. The scope of the project centered is around 3 soon to be operational
stores in NCR Delhi with its Banglore store as a reference point of its core business
94. Earthy Goods Foundation
Earthy Goods Foundation
Project aimed at developing a strong communication platform connecting retail buyers,
artisans and product developers. This would include creating an engaging social
media content, building a community of potential consumers, a channel for regular
interaction with various stakeholders, promotional contests and tracking product
trends. In addition to which a strong responsive logistics system to be created
to facilitate order placements, feedback and innovative product strategies like
product recommendation and e-updates.
95. Grind Master Machines
Grind Master Machines
To conceptualize business to business marketing strategy for specific African markets
for the purposes of execution before the IMTEX 2013 exhibition. Divided in two phases:
the first includes Customer Survey and Response Analysis, Market Research centered
on Ethiopia, Egypt and South Africa the second includes working with Elephant Design
to develop marketing materials. The final deliverables includes a detailed written
marketing content, website development along with brochures and corporate video
for the first phase and a Market Research report with respect to Customer survey,
specified African markets and Internet Marketing in the second.
96. Harley Davidson
To create a marketing outreach strategy focused on women in India as potential consumer
97. Hector Beverages
Understanding the sales and distribution channel and bringing about uniformity in
the non-linear performance of sales people across the various zones and routes of
the state. Devise strategic moves to understand and improve the manufacturing, quality,
marketing and finance to help the firm realize its vision. Also put to work the
best possible and feasible solutions discovered in the process
98. ICF International
The project aims at acquiring a holistic comprehension of the Energy sector in India
with a particular focus on renewable energy. This entails a 3-stage study: A study
of power markets and how they have evolved through data analysis and research using
which develop a marketing strategy for a short term power market report. A study
of policies affecting energy scenario in the past and derive strategies to combat
challenges and conclusions. And study of the energy efficiency in the renewable
market and to learn the opening up of the sector and its implementation based on
sourcing, key strengths and initial skill set all of which must be collated to form
a report on opportunities in the renewable energy sector.
99. Idea Cellular
The overall objective is to study and analyze the probable changes in the Indian
telecom sector from 2012-2022 with respect to policy, regulations, legislations
and judicial decisions. Anticipate challenges arising from these changes and position
idea cellular as a brand to meet the same. Finally, devise a strategy to increase
its market share in the next 10 years while bearing in mind the probable state of
the telecomm sector considering all market and non market factors.
100. Kalam Foundation –
Social Stock Exchange
Kalam Foundation – Social Stock Exchange
To design and implement online Social Stock exchange. Critically analyze the concept,
map corporate linkages with the stock exchange and launch a full blown web based
model including the handling of pitches and live accounts.
101. Mapping India’s Global
Mapping India’s Global Investment Footprint
To carry out a four pronged analyses to understand the impact of India’s FDI on
developing African and Asian markets. The first to understand available RBI data
and gain further insights through interviews, mapping out sectors of investment
not recorded and build a dataset for the same. Second to track & analyze also
propose a mechanism for the Indian FDI received by regional hubs like Singapore
and Mauritius. Third to evaluate the impact of Indian FDI on economic growth in
one specific country each from Asia and Africa through literature reviews &
interviews, also develop a mapping mechanism to track FDI flows for the same. Lastly
to debate and present the current trends in FDI and highlight areas for further
analysis and promising areas for future engagement for the DFID.
102. McKinsey Global Institute
McKinsey Global Institute
The task is to identify early warning signs of macroeconomic crises through an in-depth
research and analysis of past episodes of macro crises and academic literature review.
Along with that the team must also highlight thresholds beyond which these early
warning signals start signaling stress/ crises. The final excel and PowerPoint document
must provide an integrated understanding of the final objective.
103. Media for Change
Media for Change
Online chapter to create a community of Media change makers. The task is subdivided
into various levels which involve largely building a directory of potential people
and organizations, identifying stories, creating an editorial structure, using facebook
as an initial promotional platform and launching of a website along with a business
plan for sustaining it over a prolonged period. The project may also spillover to
develop a monthly newsletter providing Mfc news and information.
104. National Rural Livelihoods
National Rural Livelihoods Mission
Building ‘producer organizations’ an initiative for livelihood promotion for small
and marginal producers entailing a 4 fold agenda. Review of existing literature,
interaction with stakeholders, a detailed analysis of opportunities probable constraints
and best practices on ground and creation of a strategy/protocol for formulation
of such organizations.
105. Shri Naveen Jindal’s
Shri Naveen Jindal’s Development Office
The entire project is to be carried out in 3 stages focused on carrying out socio-economic
development activities in Kurukshetra Constituency. The first involves identification
of opportunities in various schemes and programs, conducting demographic, financial
research, impact analysis and preparing an implementation scheme. In the next segment
the team would co-ordinate with locals, community leaders and public officials to
clearly articulate the intention of each of the schemes to ensure proper communication
and support structure. Finally a step by step implementation which would also involve
monitoring and modifications if any in accordance with the feedback received from
106. Perfect Relations
The project entails conceptualizing, Designing and assimilating content for the
launch of a policy review magazine. Apart from which tracking policies analyzing
its impact, getting interviews and eventual collation of the material in the form
of a policy yearbook would also form a part of the final output.
107. Rajiv Gandhi Foundation
Rajiv Gandhi Foundation
To conduct a detailed analysis of the socio-economic development in Raebareli District,
UP and understand the roles played by the district agencies in the overall development
plan. The project will be carried out in 6 phases, at the end of each of which a
detailed document will be created and presented. The phases begin with gathering
of data, analysis and identification of critical issues, field work, consolidating
the issues and solutions and finally designing a development framework for addressing
the issues and requirements of the region.
108. Researching the Spectacle
Researching the Spectacle
To conduct a scholarly research of consumer culture in contemporary India through
both theoretical and empirical field research. The final report which could be a
Publishable article / book chapter / presentation for YIF will integrate an in-depth
ethnographic study along with data analysis from a qualitative perspective.
109. Senior Citizens
Leveraging technology to meet the requirements of Senior Citizens also called as
‘companion for senior citizens’. The task is to tap into the potential of current
technologies for Mapping out the requirements for the Senior Citizens and prioritizing
the same. Through several means such as providing web based services or bringing
in modifications of products to make them more user friendly. The final output would
also require a business plan to sustain the venture in the future.
110. Shakespeare and Queer
Shakespeare and Queer Theory
To gather research for a book that centers on queer theory and Shakespeare and critiques
the multitude interactions between the two.
Strengthen and Harmonize Research and Action on Migration in the Indian Context
or SHRAMIC project requires the team to collate information regarding a range of
socio-economic issues relating to migration through interactions with NGO and document
experiences of migrants and migrant household. Culminating into a working paper
/papers on issues related to Legal and Structural Impediments to Migration based
on the survey already undertaken.
112. Society for Scientific
Society for Scientific Values
The task is to provide inputs for the SSV website and also prepare a suitable material
and case studies ( both real and hypothetical) for discussion in a learning mode
in order to foster Ethical Values among UG and PG students and professional scientists
and engineers in a variety of areas such as Physics, Chemistry , Bio sciences, Environment
, Energy ,Engineering etc.
A research & design venture to find solutions for critical urban issues that
are proving to be impediments for its holistic development. These may include subjects
like Public space, recreational space, public transport, land/sea edge (waterfront)
pedestrian circulation, urban infrastructure and so on. Each topic thoroughly researched
assimilated as a publication, exhibition or workshop/conference thus disseminating
new ideas and adding vigor to the development discourse on the future of cities.
Objective is to reduce the demand and supply gap of UID in India through an incentive
driven application process. Thus based on intensive market research and discussion
with UIDAI officials, the team will identify an application of the UID number that
addresses a critical issue in India. Further, the team will run a prototype of the
application in a selected district, analyze collated results and build a national
operating model. The Model will incorporate inflection points to the variable dependents
and also be made investor favorable, in order to ensure maximum replication.
115. UK - Trade and Investment
UK - Trade and Investment
The project is fundamentally looking at new avenues of business development between
UK in India in diverse sectors and locations. The focus areas include third markets
overseas, business options in village/ rural / slum locations, identifying futuristic
options for UK business/knowledge, evaluating how Indian business perceive UK business
and effectiveness of current Indo-UK trade investments and finally to propose a
business plan for turning the recommendations into practical solutions and opportunities.
Final output would require a comprehensive report along with a business plan with
116. UK in India : Youth
UK in India : Youth Engagement Strategy
Broadly speaking it calls for a design and strategy to improve and develop new avenues
for UK Government’s engagement with Indian youth. The focus is on conceptualizing
a vision, evaluating UK’s current outreach and youth perception, identifying target
audiences, Developing and implementing new topics, project events and channels to
deliver this outreach. Conduct at least 3 youth events and evaluate project outreach
and create a business plan for the same. Apart from hosting youth events their deliverables
include presenting polling results, increase the number of followers on UK from
India in social networking sites and present the business plan to the high commissioner.
To create an active e-commerce portal, particularly focused on Chanderi products,
by the end of March 2013. To achieve a sustained operation team required to carry
out tasks ranging from fund raising, design and registration of website, profiling
of artisans, logistics and marketing. The company's functional presence will be
in small pockets in Delhi to begin with but avenues for diversification into surrounding
areas to be eventually explored.
118. Web-Based Education
Web-Based Education Platform
To develop a business plan for an online education startup, carry out the necessary
market survey and research; design a prototype for the product for project implementation
119. Young Africa Fellowship
Young Africa Fellowship Programme (YAFP)
The project requires the team to develop a yearlong model liberal arts programme
aligned along the YIFP vision in Africa to groom young Africans across the continent
as future leaders. This would require the team to build a database of top institutions,
universities where selection of prospective students could be carried out. Then
identity academic institutions across Africa, US, UK, France and India who can help
build an effective curriculum and provide the necessary faculty. Communicate with
individuals ranging from academicians, politicians, media persons, corporate houses
and young leaders on a global scale for marketing, obtaining sponsors, ELM Projects
and eventual placements. Coordinate the functioning between the academic and administrative
aspects and eventually help execute as members of INDIAFRICA team.
120. BASIX (FLINT) – Instrument
to measure financial access
BASIX (FLINT) – Instrument to measure financial access
The development of an Indian Index of Financial Literacy, Inclusion and Transactions
(FLINT Index). The projects involves: 1. Data Analysis (data collection, data cleaning,
feeding, compilation, analysis, table generation, etc.), and computation of the
FLINT Index for several vulnerable segments (such as landless women) and regions
(such as North Bihar) 2. Preparation of Report on the FLINT Index with Recommendations
on how it can be institutionalised 3. Field Testing of Recommendations
121. BASIX – COMSIG
BASIX – COMSIG
The aim of the project is to design and test a Composite Measure of Sustainable
and Inclusive Growth (COMSIG).” It is proposed to undertake an incisive analysis
of several of the flagship programs of the Government of India such as NREGA, JNNURM,
National Rural Livelihood Mission and also to major projects of Corporate Houses
(such as mines, steel plans, thermal power stations, transportation corridors and
SEZs). In addition to critiquing, the project is also aimed at suggesting improvements
in design of these programs.
122. Becoming Indian: Subaltern
Becoming Indian: Subaltern European Travellers
This research project will consider poor European travelers to 16th - and 17th -century
Mughal India – servants, soldiers, master less men – who to lesser and greater extents
became Indian, whether by entering into service at the Mughal court or in its armies,
by studying Sufism and Hinduism, or simply by eating khana (i.e.Indian food) and
finding their bodies transformed in the process. Although these travelers’ experiences
intersect with the historical trajectories that led to colonialism and European
empire, they also suggest the outlines of alternate Indo-European histories that
potentially unsettle modern conceptions of bodies, race, and foreignness. The project
requires: 1. Familiarity with other instances of "Becoming Indian" in non-Mughal
territories such as Tamil Nadu or Kerala. 2. An interest in ethnography and comparative
anthropology. 3. An empathetic as well as critical intelligence -- the ability to
read between the lines of travel narratives to understand the embodied experiences
of early modern Europeans in India is crucial.
123. Building Solar Projects
Building Solar Projects in India
The aim of the project is to develop a business model for building solar projects
in India. The plan has to developed after an in depth analysis of current market
size, policy structure, technology and economics.
124. CAF India
Develop a PR strategy for CAF: To align the Public Relations plan with CAF’s long-term
strategies. To clearly define and communicate CAF’s objectives and results, Information
passage to network, volunteers, staff and donors. To create or update a crisis/emergency
communications plan, Become an information resource for the media, Create and Pitch
story ideas about our causes to media.
125. Climate Resilience through
risk reduction – BASIX
Climate Resilience through risk reduction – BASIX
The Objective is to design a long term implementation project (Development of Project
Document) to address/ mitigate the climate-change risk through Weather-Based Insurance
and Micro-Insurance products for weather-risk prone regions in India.This entails:
1. Addressing all open issues such as systematic programme set up, implementation
model, roles and responsibilities of stakeholders, project management including
the financial management and fund mobilization /arrangements. 2. Defining geographical
areas of intervention and finalization of the strategy for intervention. 3. Undertaking
situational analysis of selected areas of interventions (climate and natural resources,
people’s assets, loss and damage assessment parameters, key institutions). 4. Designing
the role of key policy stakeholders- state and central government. 5. Analysis of
the lessons learned, available options and effectiveness of climate/weather insurance
within India and outside with similar community profile.
126. Council for Environment,
Energy & Water
Council for Environment, Energy & Water
The project aims at mapping perceptions about and actions taken on climate change
based on case studies, desktop research, Database compilation for specific sectors
and survey of selected Indian companies. Identifying thought leaders based on round-tables
with leaders from the business and finance communities as well as other catalysts,
including opinion-shapers. Building coalition/network/climate action partnership
and adapting from the U.S. experience of EDF, NRDC, Duke, Alcoa, Shell and IT companies
and facilitating specific actions that firms start demanding themselves and focusing
on large firms as well as medium & small scale enterprises.
127. Food retail chain of
stores in North India
Food retail chain of stores in North India
To review existing ‘Republic of Chicken’ stores and suggest measures for improvement
in areas of operations & sales promotion and cost optimization drawing benchmarking
inputs from industry
128. Harley Davidson
The project involves understanding the brand, positioning and target segments through
interaction with Harley-Davidson. It also demands fellows to recommend several brand
extensions and/or partnering opportunities and to develop an execution plan with
investment details and return on investment.
129. Hatchery Business Line
Hatchery Business Line
To carry out a study to prepare a comprehensive report on Hatchery Business Line.
Project report to cover information on market assessment & future potential
(north region); existing players details; price trends for Day-old-chicks; project
cost estimate; operational income and expenses projections; implementation roadmap/timeline
130. IFRE - Launch a University
IFRE - Launch a University
IFRE wants to firm up a detailed project plan for building and launching the University
in July, 2013. The ELM team will work to develop the detailed plan in collaboration
with various teams (executive, design & branding, architectural, financing,
legal etc.), which are involved in the project. They will focus on: 1. Legal, Market
(segment, pricing, other players and their USPs, Best practices etc. looking at
the future academic needs of the students, innovative courses and programmes offered
by other leading universities and colleges etc.), governance structures and best
practices in India and outside to create a ready reference document on these matters.
2. With executive teams to build insights in design and architecture, branding,
project planning, financing, academic planning etc. to build insights into the development
of the project plan. 3. With directors of the firm to understand their vision, aspiration
for the university, their idea and suggestions for governance policies and administration
and building leading to a comprehensive strategic note on the project.
131. Project ‘viSparsh’
- assist visually impaired persons
Project ‘viSparsh’ - assist visually impaired persons
Project ‘viSparsh’ focuses on developing an innovative solution that would assist
visually impaired persons to navigate in their daily lives. The user is equipped
with viSparsh device in the form of a waist belt. The function of this belt is to
detect the obstacles coming in the user’s path and following that issue signals
in the form of vibrations to the user. Hence, this user friendly device aims to
provide an ease of access to the user for navigation purposes. For detecting the
obstacle, Microsoft Kinect is to be used as the sensing unit. Kinect is a motion
sensing input device by Microsoft for the Xbox 360 video game console. A Single
Board Computer thereafter is to be used as the Processing Unit to map the obstacles
and finally vibration motors vibrates to warn the user about the obstacle.
132. Socio-economic development
Socio-economic development in Kurukshetra
As a part of of a 9 member core team at the Development Office of Member of Parliament(Lok
Sabha), Naveen Jindal, the team has to work towards creating capacity building schemes
to be implemented in over 1100 villages of district Kurukshetra (Haryana). The main
three main projects include Sanitation, Sewing Centres and LEAD.
133. Sourcing Strategy for
a environment friendly, energy efficient electricity
Sourcing Strategy for a environment friendly, energy efficient electricity
The fellows are expected to: 1. Develop an understanding of the global supply chain,
and its impact on companies like SunBorne in India. 2. Engage with the SB procurement
and finance teams to develop a sourcing strategy. 3. Develop insights into the building
a local manufacturing and supply chain vs trans-national arrangements. 4. Develop
a strategy and recommendation for different vertical integration opportunities for
SB within its supply chain. 5. Understand the debt market for Solar in India and
outside. Also understand how investors assess companies and their decision making
cycle and subsequently develop a investor strategy for tapping into prospective
debt/equity investors. 6. Develop a comprehensive market opportunity for solar in
134. The new Anti Trust
Regime in India
The new Anti Trust Regime in India
Project should cover: 1. Detailed research and analysis of section 3 of the Competition
Act including on cartels. It should include a study of some important cases under
EU law and an analysis on how some of those concepts could be relevant under the
Indian regime, if at all. 2. Detailed research and analysis of section 4 of the
Competition Act (abuse of dominance) including some case studies to the extent available
(example the recent DLF matter). 3. As part of the project we may also put to them
some specific queries that arise under these sections (based on some assignments
that we are working on) to enable them to understand live issues arising on account
of the new law.
135. What's up Bharat -
website strategy for bringing change in India
What's up Bharat - website strategy for bringing change in India
Essentially all three fellows would be associates at YBF (Yuva Bharat Federation)
working on a common set of projects. For purposes of reporting and mentorship, each
of the three would respond to a different Director as per their allocated tasks:
1. Business Strategy (to MD of YBF) 2. Content Strategy (to Director of Content)
and 3. Programs Strategy (to Director Programs).
136. Yum! Restaurants
Based on guided and proactive consumer contact, a deep dive of existing consumer
research and analytics – develop a framework to address the following: 1. Identify
key strategic opportunities and issues that the client need to address among their
user base – understand patterns and behaviours in heavy, medium and light users.
2. Understand factors for inertia among aware but non trier base and identify causes
for lapsed behavior among users. 3. Develop breakthrough solutions, programs, products
and processes to address identified priorities – work on scenario development and
financial modeling of these initiatives. 4. Research best practice and know how
gathering from parallel sectors, other businesses that could have relevance for
client's brand. 5. Test, Implement in-store and learn on select initiatives to assess
traction before wider rollout.